In a nutshell: As of late, we're used to hearing about demand far outweighing supply for consumer electronics, merely a new report claims the iPhone xiii is facing a dissimilar issue. Apple tree has informed some component suppliers that demand for its latest handset is waning as the holidays approach.

Back in October, Bloomberg reported that Apple had cut its iPhone thirteen production target to 80 million units, 10 meg fewer than originally planned, due to Broadcom and Texas Instruments being unable to supply components as a event of the chip shortage.

The publication now reports that Apple was hoping to make upwardly for the loss in 2022 when role supplies are expected to improve, but an insider says it has informed suppliers that the orders may non materialize.

When announcing Apple'southward financial results for the fiscal 2022 4th-quarter ending September, CEO Tim Melt said supply constraints stemming from the chip shortage had price the company an estimated $six billion.

Last month besides brought news that Apple tree has been forced to cut iPad production in one-half as components originally destined for the tablets are redirected to the iPhone thirteen lineup. Older iPhones are also seeing their parts reprioritized for Apple'southward latest handsets.

Despite the slowdown in demand, analysts still expect Apple to have a record holiday season cheers to a sales increase of half dozen% to $117.ix billion in the final 3 months of the twelvemonth. Just with shortage, the pandemic, and inflation, we could see consumers holding off from ownership an iPhone xiii and waiting for adjacent year'southward iPhone xiv instead. The fact that Apple tree co-founder Steve Wozniak recently admitted he thinks the iPhone thirteen is identical to its predecessors hasn't helped the handsets entreatment.